Pricing
See your voice profile and try one draft in it free. Pay when you want to keep writing with it.
Plans
- Free: Free, no card required. One voice profile, one writing analysis covering all 45 reference points, one free draft (once, for the life of the account), plus API and MCP access. No card required.
- Writer: £12/month or £115/year. 1 voice profile, 40 credits a month (a draft up to 5,000 words is 1 credit, longer drafts 2 or 3), voice-match scoring, URL import, API and MCP access.
- Operator: £29/month or £279/year. 3 voice profiles, 75 credits a month, voice-match scoring on every draft, top-up credits, API and MCP access.
- Studio: £99/month or £949/year. 10 voice profiles, 400 credits a month, team seats, priority support, API and MCP access.
- Agency: £299/month or £2,870/year. Unlimited profiles, 1,500+ credits a month, team seats, per-member credit caps, priority support, API and MCP access.
Annual billing saves 20% against paying monthly for a year, on every paid plan.
Prices in pounds sterling and include VAT.
Questions
Is there a free plan?
Yes. The Free plan gives you one voice profile, one writing analysis covering all 45 reference points, and one free draft so you can try the voice, with no card required. That draft is a one-off for the life of the account; generating regularly is the paid step.
What does a credit buy?
A draft up to 5,000 words is 1 credit, up to 10,000 words is 2 credits and up to 15,000 words is 3 credits, whatever the content type; 15,000 words is the longest one draft can be. Outlines and voice-match scores are free, and so is hand-editing a draft you already generated. Regenerating from the same brief costs the draft's credits again. Polish and humanise follow the same tiers, on the length of the text.
What happens if I run out of credits?
Credits reset each billing cycle. On Operator and Studio you can also buy a top-up: £10 for 40 extra credits, one-off, and they never expire.
Can I change plan later?
Yes. Upgrade or downgrade at any time from your billing settings, and the change is prorated against your current cycle.
What does annual billing save?
Annual billing saves 20% against paying monthly for a year, on every paid plan.