Content That Sounds Like the Person Your Clients Actually Hired
By Jack Stovell X · Instagram · LinkedIn · published 2026-08-09 · updated 2026-09-30
Your voice got you the client. Don't let generic AI content lose them.
What coaching clients buy
Clients don't buy advice. They buy your way of thinking, delivered in your cadence, with your specific way of saying the hard thing kindly. Generic AI content doesn't just fail to help; it actively damages you. A newsletter that sounds like nobody undermines the one thing you're actually selling: you.
So the question isn't "should I use AI to write." It's "can I use AI and still sound like me." That's what ScriptGrain answers.
1. We measure your actual voice, not a template
ScriptGrain runs a two-pass stylometric analysis across 45 attributes: sentence rhythm, contraction rate, how you open a paragraph, how you close a session note. We pull this from your newsletters, your LinkedIn posts, even the session notes you've already written. Real writing, not a survey about your "brand voice".
2. One profile. Every channel.
Newsletter, LinkedIn, emails to clients: same voice, same profile. No more sounding like three different consultants depending on the platform. Consistency isn't a nice-to-have for coaches. It's the trust signal.
Consultants face the same problem, just with higher stakes per email. Your reputation is your writing, and a client reads it long before they hear you speak. On the page for consultants, you'll see how we measure how you write across 45 attributes, then draft LinkedIn posts, articles and emails that score against your voice before they go out.
3. See your score before you commit
Every draft comes with a voice-match score, so you're not guessing whether it sounds like you. You'll know. Numerically.
4. Your profile stays yours to inspect
Every measured attribute sits on its own card, so you can see exactly what was found in your writing. The measurements are read-only by design, so a profile cannot drift away from what you actually wrote. If one reads wrong, add samples and re-analyse, and every draft after follows the corrected measurement.
5. Free to look, no card required
One voice profile, one full analysis, entirely free. No card, no trial clock ticking down. Build it, read it, decide if it's actually you.
Pricing that matches how you work
Most coaches need one voice: theirs. That's Writer, £12 a month, one profile.
Running a small team or juggling client-facing personas? Operator gets you three profiles for £29. Studio scales to ten for £99. Agency is unlimited profiles, ten team seats, and per-member credit caps, £299, for firms that need real governance over who sounds like what.
Fair enough if you're sceptical. Most people are, until they see their own profile staring back at them, oddly accurate, slightly unnerving.
Try it before you trust it
You don't need to take our word for how this sounds. Build your profile free and read it yourself. If it's not you, you've lost nothing. If it is, you've found the cheapest, fastest way to write like yourself at scale.
Build your free voice profile
No card. No trial countdown. Just your voice, measured properly.
At the end of the day, clients hired a person, not a prompt. Keep it that way.
Start free, see your profile in minutes.
What coaching content needs from a voice
Your clients read your newsletter the way they'd listen to you on a call. They're checking for the person. Not the framework, not the tips, the person. So the first thing coaching content needs is a recognisable way of thinking, and the second is the cadence that carries it.
Here's a quick test. Take a sentence like "Your plan isn't failing because you're lazy." Plenty of coaches could write that. But do you follow it with a fragment? A question? A dry aside that takes the edge off? That habit is what a client remembers. It's also what a voice profile measures: average sentence length and its variance, contraction rate, comma density, how you open a paragraph, whether you lead with the conclusion or build to it.
Coaches tend to have strong habits here without knowing it. One lands the hard point in five words, then softens it. Another asks three questions before answering any. Same advice, completely different experience for the reader.
Generic drafts flatten all of that. They hedge where you'd commit, and they commit where you'd pause. Clients sense the mismatch, even if they can't name it. And to be fair, they shouldn't have to.
Turning a session idea into a post in your voice
Start with the idea, never the client. A session surfaces something useful: a pattern, a reframe, a question that landed. Strip out everything identifying, then ask what's left that's true for anyone. Maybe it's "people delay the difficult conversation because they're rehearsing it, not avoiding it." That's a post. Who said it, and in what room, stays in the room.
Then the working part. You give the idea to your drafting tool in a sentence or two, and the draft is written with your profile as a constraint, not a suggestion. ScriptGrain's profile reaches ChatGPT, Claude, Gemini and any MCP client through the MCP server and the REST API, read live each time. It's never a pasted prompt.
You get a score back. Every draft is rated from 0 to 1 against your profile, and on-voice drafts typically land between 0.85 and 0.95. A draft at 0.7 tells you something specific too, because the per-feature deltas show where it drifted: sentences too long, too many hedges, an opener you'd never use.
So you polish toward the target, read it once aloud, and edit what still feels off. The app learns from the edits you save. Your fix today becomes tomorrow's default.
One voice across every channel
You probably write in at least three places. A newsletter with room to think. A LinkedIn post that has two lines to earn a click. An email to a client who needs a straight answer before Friday.
The format changes. You shouldn't. Here's what tends to shift when a voice isn't held steady:
- The newsletter sounds warm and a bit wry, then the programme page turns into brochure copy.
- LinkedIn becomes all hooks and no substance, nothing like how you talk.
- Client emails get stiff, because formal feels safer.
Nobody decided any of that. It just happened, one channel at a time.
A single profile fixes it at the source. The same measurements of your sentence rhythm, your contractions, your habit of landing the point at the end travel to every tool you draft in. Short post, long email, sales page: the constraints hold, and only the length moves.
Programme pages deserve special mention. They're where coaches most often go corporate, and where the stakes are highest, because that's where a stranger decides whether you're the person they want. If the page reads like the person who runs your sessions, the call feels like a continuation rather than a reveal.
Fair enough, no tool replaces your judgement. But it can stop you sounding like three different consultants. That's a low bar, and most content misses it.