Your voice, at executive scale. No ghostwriter's retainer required.

By Jack Stovell X · Instagram · LinkedIn · published 2026-08-05 · updated 2026-09-30

Most executive content reads like it was written by someone else. Because it was.

Here's the credibility problem nobody names

Ghostwritten LinkedIn posts have a tell. Not a typo, not a factual slip, just a flatness where your actual voice should be. Your team knows it isn't you. Increasingly, so does your audience.

One habit worth checking is the passive voice. We cover what it is and why it's a choice, not an error, in the passive voice entry. Spotting it in a draft is one of the quicker ways to hear where your own voice went missing.

A ghostwriter learns to imitate you. That's expensive, slow, and only ever approximate. We measure you instead: 45 attributes of your actual writing, pulled from real emails, memos, posts, through a two-pass stylometric analysis. Sentence rhythm. Hedging habits. The words you reach for and the ones you'd never touch. That's not a vibe. That's a profile.

Measurement beats imitation, every time

  1. A ghostwriter guesses. They read a few of your posts, form an impression, write something "in your style." Close enough, usually. Rarely exact.
  2. A profile measures. Contraction rate, clause ordering, how you open a paragraph, how you close one. Forty-five data points, not a hunch.
  3. Every draft gets scored against it. A voice-match score sits between the draft and your outbox. Nothing ships without clearing it.

The workflow, honestly described

Build one profile from your real writing. Takes one sitting.

Generate LinkedIn posts, internal comms, or thought-leadership drafts inside that profile's constraints.

Check the score. If it's off, you'll know before your chief of staff sends it, not after your network reads it.

That's it. Minutes, not weeks. No calls, no revisions ping-pong, no waiting on a retainer's turnaround.

On confidentiality: the honest version

Drafts are generated inside your profile's constraints, not sent off to some anonymous contractor who's also ghostwriting for three of your competitors. Your writing samples build your profile. Your profile stays yours: visible, measured, and never a black box.

Plans that scale with how many voices you manage

Human executive ghostwriters commonly run to thousands of pounds a month. This runs to twelve pounds, and it doesn't get tired, forget your voice, or take a client roster home.

Try it before you trust it

Build your first profile free. See your voice-match score on your first draft. Judge it against the last ghostwritten post you had to quietly rewrite yourself.

Start free, no card required.

At the end of the day, your voice is the asset. Stop renting someone else's version of it.

Build your profile now.

What to hand over, and what to keep

Start with the writing you'd be happy to see your name on. Not the polished keynote, the stuff you actually sent. Emails that got a fast reply. A memo that made a room go quiet. A few posts you wrote yourself, before anyone offered to help.

The minimum is one sample of 50+ words. The recommendation is three or more pieces, about 3,000 words in all. Mix the registers. A board update and a late-night note to your team show different sides of you, and the profile should see both. Extraction usually takes under a minute; the median we measured on 28 September 2026 was 39 seconds.

Now the part people skip: what to keep. Hand over the measurable habits. Keep the judgement. Your sentence rhythm, your contraction rate, how you open a paragraph, whether you lead with the conclusion or build to it. Those go in the profile, where they're read as 45 attributes across eight layers. What you keep is the opinion, the decision, the thing only you know. A profile can hold your voice. It can't hold your view on next quarter.

So the brief you give the draft carries the substance. The profile carries the sound.

A review loop that respects an executive's time

In executive review, the bottleneck is attention, not writing. So the loop should spend as little of it as possible.

Every draft is scored from 0 to 1 against your profile, and the score arrives with per-feature deltas: the draft's value next to yours. On-voice drafts typically land between 0.85 and 0.95. Partial matches sit at 0.5 to 0.8. Anything under 0.45 is a clearly different voice.

That gives your comms team a first check before you see a word. A draft at 0.91 goes to you. A draft at 0.68 doesn't. The deltas say why, in plain terms, for example:

  1. Sentence length runs long against your profile.
  2. Hedging is higher than you'd ever allow.
  3. Paragraph openers lean on words you never use.

Polish can then revise toward a target score (the default is 0.9), so the fixable stuff is fixed before it reaches you. By the time you read, you're judging substance, not catching tone.

And to be fair, you'll still edit. That's fine. The app learns from the edits you save, so each correction makes the next draft closer. Your reading time shrinks over weeks because the obvious misses never reach you. You still care.

Keeping a comms team on one voice

Three writers, one executive. Without a shared reference, you get three slightly different people posting under one name. Each draft is reasonable. Together they drift.

The fix is one profile that all of them write against. Not a style guide nobody opens, a live reference. The profile reaches ChatGPT, Claude, Gemini, Cursor, Meta Muse and any MCP client through the MCP server and the REST API, and it's read live each time. It's never a pasted prompt, so nobody's working from an out-of-date copy. Both the server and the API are on every plan, Free included.

That matters on a team because the writers don't all use the same tools. One drafts in Claude, another in Gemini. The profile doesn't care. Same constraints, same score, same deltas.

Then agree a threshold. If the team's line is 0.9, nothing goes to the executive below it. Simple, and it takes the taste argument out of the room. A writer who's at 0.72 doesn't need to hear "this doesn't sound like her." They can see that contraction rate is off and the openers are wrong.

The profile also makes one thing visible: when a post changes how the executive sounds. Drift shows up in the numbers before anyone senses it by ear.