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    "sent_gt25_share": {
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   }
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    "poly3_share": {
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    "sent_gt25_share": {
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   }
  }
 },
 "reference": {
  "govuk_25_word_guideline": "GOV.UK: 'Try to split up sentences that are over 25 words long.' (guidance.publishing.service.gov.uk/writing-to-gov-uk-standards/writing-guidelines/clear-language/)",
  "share_of_sentences_over_25_words_brand_mean": 0.231,
  "share_of_brands_with_average_sentence_over_25": 0.017,
  "share_of_pages_with_average_sentence_over_25": 0.095,
  "share_of_pages_with_over_a_quarter_of_sentences_over_25": 0.387
 },
 "decomposition": {
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   "fk_minus_overall": -0.039,
   "from_sentence_length": 0.084,
   "from_syllables_per_word": -0.13
  },
  "charity": {
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   "from_sentence_length": -0.135,
   "from_syllables_per_word": -0.059
  },
  "energy": {
   "fk_minus_overall": 0.635,
   "from_sentence_length": 0.297,
   "from_syllables_per_word": 0.33
  },
  "fashion": {
   "fk_minus_overall": -1.198,
   "from_sentence_length": -1.044,
   "from_syllables_per_word": -0.165
  },
  "food": {
   "fk_minus_overall": -1.406,
   "from_sentence_length": -0.387,
   "from_syllables_per_word": -1.027
  },
  "grocery": {
   "fk_minus_overall": 1.85,
   "from_sentence_length": 1.535,
   "from_syllables_per_word": 0.307
  },
  "insurance": {
   "fk_minus_overall": -0.356,
   "from_sentence_length": 0.057,
   "from_syllables_per_word": -0.413
  },
  "software": {
   "fk_minus_overall": 0.626,
   "from_sentence_length": -0.14,
   "from_syllables_per_word": 0.767
  },
  "telecom": {
   "fk_minus_overall": -0.504,
   "from_sentence_length": -0.272,
   "from_syllables_per_word": -0.236
  },
  "travel": {
   "fk_minus_overall": 0.034,
   "from_sentence_length": -0.068,
   "from_syllables_per_word": 0.094
  }
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 "correlations_across_brands_with_fk": {
  "asl": 0.871,
  "asw": 0.842,
  "long_word_share": 0.82,
  "poly3_share": null
 },
 "sensitivity": {
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    "sector_counts": {
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    },
    "press_minus_blog_asl_words": 4.271,
    "press_minus_blog_asw_syllables": 0.093,
    "from_sentence_length_grades": 1.666,
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   },
   "cmu_syllables": {
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    "press_minus_blog_asl_words": 4.271,
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   },
   "flesch_reading_ease": {
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    "press_minus_blog_asl_words": 4.64,
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    "from_sentence_length_grades": 1.81,
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   },
   "pages_of_300_words_or_more": {
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   "min_5_pages_each": {
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    "brands_press_harder": 50
   },
   "announcements_with_press": {
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    "press_minus_blog_asl_words": 3.501,
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    "from_sentence_length_grades": 1.365,
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   }
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   "cmu_syllables": {
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   "flesch_reading_ease": {
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   "guessed_dates_included": {
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   "pages_of_300_words_or_more": {
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   "min_5_pages_each": {
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   "avg_sentence_length": {
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   },
   "syllables_per_word": {
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   "early_to_late": {
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   "by_sector": {
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   }
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